Southeast Asia
What Sells on TikTok Shop in Southeast Asia: The Category List Is the Least Useful Part of the Answer
Southeast Asia · 12 min
What Sells on TikTok Shop in Southeast Asia: The Category List Is the Least Useful Part of the Answer
Indonesian skincare sells for around 70,000 rupiah on TikTok Shop and around 100,000 on Shopee. Same category, same country, roughly thirty per cent less. That gap is the format's gravity rather than a discount you choose, and it decides more than the category does.
